How to Get the Most Out of Your Social Media Marketing

For many businesses, it’s not enough to just have a web site anymore. With the advent of smartphones and social platforms taking the Internet by storm, businesses that do not use social media to their advantage are more likely to fail. More people visit a business’s website than their physical store nowadays, and if it’s cut and dry, a potential customer’s interest might just stop there. But how do you use social media effectively, and keep customers coming back? First and foremost, your website needs to be an active environment. Make sure your website is optimized for mobile browsing, so users can view it clearly on their smartphones. Keep it as up-to-date as possible, and provide links to your social media sites, such as your Facebook page and Twitter feed. Include a blog to garner interest and keep users coming back. Your blog is the most important component of your social media campaign. However, don’t include one just to have it, and hope that a few uninteresting posts will pull in readers. Choose informative topics that relate to your business, and keep the communication genuine and honest. Try not to be too wordy or dry, as that might turn off some users. Keep it interesting by using images and video to break up the text.

To attract traffic, you need to have a marketing strategy. It’s not enough to just post content whenever the mood strikes, or as soon as a new product comes in. Be proactive, and plan out your blog posts and status updates days or even weeks ahead of time. Having this strategy in place will ensure that there aren’t any long stretches of time without a post, and will keep those subscribed continually aware of your presence.
 
Treat all of your social networks-Facebook, Twitter, LinkedIn, and even YouTube -as if they were extensions of your website. Have blog posts automatically get shared with these sites when a post gets published. Create status updates promoting your products and news in fun, engaging ways. Actively communicate with readers by posing questions, and get them involved with the content by allowing them to leave comments or even start discussions.
 
Take advantage of the data you can collect from your posts. Tracking clicks, likes, shares, and other forms of engagement with your content can help you stay as relevant as possible in future posts. Being aware of your audience’s tastes and preferences keeps you consistently focused on the topic content that your readers respond to the most.

Your users can be one of your best forms of advertising. The rise of social media is allowing people to share their likes and interests faster than ever before. If they enjoy your posts, they will share it on their own social networks, garnering your business new users and potential new customers.

Social media can be a great boon to business. Use it to your advantage and you’ll reap many rewards and, even better, customer loyalty. There’s a lot of noise and clutter on the Internet, and if you keep your audience talking and invested on your social networks, you will not be lost amid the myriad of other sites clamoring for their attention.

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