How to Improve Sales on Your Website
Generating traffic to your website is only half the battle in increasing your business’ profitability. You can spend a lot of time trying to entice new viewers to your pages, but without using other sales techniques, that traffic won’t lead to sales or profit. Utilizing better methods, such as enticing offers, convincing calls-to-action, and a way to garner leads to acquiring new customers, can help improve the sales on your website exponentially.
First and foremost, a professional-looking website that is well-designed and easy to navigate is a sales tool in itself. First impressions can go a long way. Compelling content and informational blogs can convince customers to come back often for new insights. Continually providing fresh content will garner more interest than a site that remains static with the same consistent items, and showcasing knowledge and expertise in your products can convince potential customers to purchase items on your site.
Not only do you need fresh and updated content, but a compelling offer on your products or a perk to purchasing items only on your site can garner interest and increase sales of items. Be crystal clear about what you are offering, whether it be via email to leads or a prominent headline on your webpage. If consumers know precisely what they are getting, they are more inclined to purchase from you
.If you are having a sale on items, make it a dollar amount instead of a percentage off, and feature the price cut prominently. Most people respond better to an actual price, rather than having to do math in their heads to figure out what an item will cost them after applying a discount.
Periodically change offers so that consumers will want to come back for different promotions. Highlight the thing that sets you apart from your competitors, whether it is the lowest prices or fast shipping, or even exclusive products that can’t be found on any other site.
Your copy is also essential for garnering sales. If your text is not clear or displays incorrect grammar or spelling mistakes, many consumers will be turned off by your lack of professionalism. A lengthy amount of copy can also be a turn-off, as most users will not read the entire description or sales pitch. Highlight keywords or phrases in your text so that the message you are sending will catch their eye and keep them interested. Create a sense of urgency in your text, letting consumers know why they need to purchase that particular item right this second. These call-to-action phrases should be placed on prominent products, and also added to blog posts linking back to products that you are promoting.
Garnering sales leads is another way to increase traffic and potential sales on your website. Use forms to gather email addresses and information from potential customers who subscribe to your blog, and send emails to these consumers, highlighting current promotions or sales. Generate sales data and use it to target previous customers, sending specific emails to those who have bought from you before who may not have purchased in a while, or to those who have returned items, or are large spenders on your site. Using sales data to your advantage and tailoring emails specifically to each target group can be a massive boost to your business by keeping your customer base interested and coming back for future purchases.
Engaging with your customers in these fun and innovative ways will keep them loyal to your brand, and many will share your website with others. Using some of these tips to optimize your website will be sure to increase sales for your business.